Systematic linking of pop music and creative industry
Furthermore, the Popakademie Baden-Württemberg, a university of popular music, was established in 2003. The university provides practical training not only for musicians, but also for future music producers and managers, in three bachelor’s and two master’s degree courses. Many of the 400 or so students come from German-speaking countries, though young people from abroad are also attracted to Mannheim. “The Popakademie is currently involved in 28 international university partnerships”, explains President and CEO Udo Dahmen. These include exchange projects with Senegal, as well as with Namibia starting in 2021. People from all over the world come to Mannheim to attend the “International Songwriter Week” and “International Summer Camp” each year.
In a parallel step, a creative industry start-up centre has been set up in the immediate vicinity of the Popakademie. “This bundling of activities was encouraged at the political level in order to offer graduates a platform and tie them to the region,” explains Dahmen. For nearly two decades, the so-called “Mannheim model” has been systematically linking young musicians, the music industry and the start-up scene – an approach that is unique in Germany.