Survey shows Germany is top European investment location, Ehealth and startups particular attraction
A study by the international consulting firm Ernst & Young (EY) shows that global investors currently prefer Germany to any other European country as an investment location. The study, "EY 2017 European Attractiveness Survey: Plan B … for Brexit," found that more than half of global investors plan to increase their presence in Europe in the next three years.
The survey of some 254 international executives representing firms with foreign investments in Europe was carried out in November 2016. Of those executives, 56 percent said they planned to invest more in Europe in the coming three years. Meanwhile, of those who also had investments in the UK, 14 percent said they might move their operations from there by 2020 – and of those more than half said that Germany would be their preferred target location. An analyst and the head of EY Germany Hubert Barth said, "Germany is viewed as an anchor of stability given the political and economic uncertainty in other countries."
When asked the reasons for their preferences, 35 percent of the respondents said that after a stable environment, research and innovative capacity were key features that made Germany attractive. One enterprise, TechCrunch Disrupt – one of the world's most important trade fairs for startups – has announced it's moving the event back to Berlin from London in December 2017. In a statement, TechCrunch said, "With the continental startup scene growing like a weed, it's time to get back into the thick of it."
Another business consulting firm Roland Berger, has reported that rising demand for Ehealth and telemedical solutions will drive market volume from USD 80 billion to more than USD 200 billion in the next three years and that this is likely to fuel startups in this area. Berlin, in particular, has a thriving startup environment.
One reason for this may be that Germany is a leading location in terms of "deep technology capabilities." A report published by the international investment firm Atomico called "The State of European Tech 2016," gave the German cities Berlin, Frankfurt and Munich top marks when it came to the availability of people skilled in artificial intelligence and virtual and augmented reality, skills that will be vital for developing high tech healthcare solutions for the future.