Our Mission: International Research Marketing

The Initiative to "Promote Innovation and Research in Germany"

Booth at a fair

Germany holds a prominent position in science, research and development, not only in Europe, but across the world. German companies are pioneers in developing innovative products, and “Made in Germany” is recognized as a sign of quality everywhere in the world. In our globalized world, scientific and technological advances are no longer isolated achieve-ments that take place within national borders – they can only be accomplished by cooperating and exchanging ideas with leading experts from across the world.

The Federal Ministry of Education and Research (BMBF) has launched an initiative to "Promote Innovation and Research in Germany” to present Germany’s research achievements and opportunities to the international community. Under the brand "Research in Germany" several German organisations, such as the Alexander von Humboldt Foundation, the German Academic Exchange Service, the German Research Foundation, the Fraunhofer-Gesellschaft and the International Bureau of the BMBF organise communication activities and events to present German innovation and research in key international markets. The initiative seeks to strengthen and expand R&D collaboration between Germany and international partners.